3/10/2024 0 Comments Informational infographic example![]() ![]() Going too generic with your infographic’s appearance is a great way to get it completely ignored. Image by Benzoix on Freepik #5 Generic Appearance If you provide data about the importance of a retirement account with boring charts to 13- and 14-year-olds, they will just pass the infographic by.Įnsure everything on the infographic – text, narrative, and images – makes sense for your audience. Make sure the subject informs or captivates (or both, ideally). It is a common theme because it is that important. The infographic doesn’t have to be interesting to everyone in the world, but it absolutely has to hold the attention of your target group. #4 Irrelevance to Your AudienceĬapturing the interest of your audience is essential for encouraging them to share it within their networks. The story should have a beginning, middle, and end, with a smooth flow between all of the parts. Putting the narrative together first will help keep it connected and interesting.Ī series of disconnected statistics or random facts will never be as compelling as a coherent narrative backed up by data. Tell your story with data, insights, and a little bit of seasoning, like punchy headlines. Remember to keep the text sparse and engaging. This will help you organize the infographic. Now, write out the story’s beginning, middle, and end. Develop the bones of the story, then add the detail Once you know your audience, you can develop your theme. If your primary audience comprises stay-at-home moms, though, make it a drama. What type of story would appeal to them? Stakeholders might want to focus on the brand, for example. If your story is about oranges, don’t talk about apples to make your point. You need a cohesive story but not one that goes too far off track. Start by looking over what you need to present on the infographic. Your infographics should tell a story the narrative must make sense for that to happen. Double- and triple-check the data – You’ll lose the reader’s trust if the graph contradicts the other information.Įxample of a poorly created graphic #3 Incoherent Narrative.Make graphs interactive or animated whenever possible – Making anything interactive makes it more impactful.They might as well not be there if they struggle to see them. Use labels and icons to help readers understand the chart – The labels should stand out, too.Use different colors to make things stand out – The brighter, the better.Business professionals might get more from a line chart. For example, consumers may understand a pie or ring chart or bar graph better than a bunch of lines. Remember your audience – Make the chart hit home with them.Some tips for creating the most impactful charts include: ![]() Make sure that any charts you use are heavily proofread for best practice before you publish. If you use charts at all in your infographic, then you should spend a lot of time making sure they are correct.Ĭharts are nuggets of valuable information, showing trends, relationships between variables, status reports, and more.Īll of this information is valuable and the charts look cool so people’s eyes are drawn to them. Poorly created charts, or charts that don’t show data accurately, can severely hurt an infographic’s message. Keep the text concise and scannable to ensure your reader gets all the critical points. All staff has a complete benefits package.75 people on staff with four salaried employees.On an infographic, the viewer would have to stop and read through it to get the details. This paragraph is a laundry list of information. We hope these perks will draw in more top talent in 2023. Our top producers also took home a bonus at the end of the year. The remaining staff made hourly wages with a complete benefits package. At the time, we employed 75 people with just four on salary. Our net profit from that was just under $500,000. Improve readability with critical detailsĪcme brand’s revenue hit $1 million in 2022.Some reasons to add text to your infographic might include to: Ensure the most critical data and details stand out enough to catch their eye.Įach line of text must serve a purpose, too. Assume the readers will skim the graphic. Text is essential to an infographic, but it should be concise and informational. Instead, the text should be strategically placed to enhance the images.Ĭommon text errors on infographics include: Text overload makes it difficult for viewers to absorb the information thoroughly. It’s a delicate balance because if you have too much text, it stops being an infographic and becomes a blog with pictures. Infographics, by definition, are a mix of text and images that engage the reader.
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